The PolEasy logo is a simple wordmark that is bold and balanced to highlight the approachability and easiness of PolEasy. The logo uses a clean modern san-serif to position itself as dependable and knowledgable while still being inviting and inclusive with the use of bold rounded shapes.

The pattern represents the hoops and hurdles of policy management within a network of policyholders. Using simple shapes and a vibrant color palette is a nod to PolEasy’s role in combating these hurdles and providing ease and convenience to its users. Delicate details, such as slim circles and tiny dots, enhance the design with a touch of playfulness, positioning the brand as approachable yet professional.